Organizing an event in London can be a challenging task, especially when it comes to media coverage. With so many events taking place in the city, it can be difficult to stand out and get the attention of the press. Fortunately, there are a few steps you can take to maximize media coverage for your event. The first step is to understand the designated marketing area (DMA) for your event.
A DMA is a geographical area where residents can receive the same local radio and television stations, newspapers, and online content. These markets are classified according to the size of the population included in the region, not according to the size of the region itself. Market researchers will analyze the demographics of the audience, as well as the product they consume (television programs, local news programs, etc.). Knowing your DMA can help you target your audience and achieve your marketing, public relations, and advertising goals. Once you understand your DMA, you can create ads tailored to that audience so that they can easily find your events on Eventbrite or connect with them on the social networks of your choice.
Eventbrite also offers automated social media promotion, email synchronization with your ticketing platform, and more. Additionally, some programs are broadcast on BBC's big screens located in various locations in the city center. The next step is to lay a good foundation for your event. This means specifying key details early in the event process so that you can share them with potential speakers or guests. The media in these areas are much more selective in terms of the proposals they accept and the stories they cover due to the great competition that exists. You can also survey your target audience about what matters most to them by organizing an online focus group of people interested in your event.
Connect with industry experts, like-minded companies or event sponsors to find out what type of content they think deserves a spot at your next event. While these adjustments and risk assessments largely focus on in-person events, it's also important to consider the security and accessibility of any hybrid or virtual event you organize. Finally, Eventbrite can generate automated reports on the origin of your highest ticket sales, who showed up to the event on time, what social media posts got the best results, and so on. This information can help you make informed decisions about how to maximize media coverage for your next event.